Getting the most out of the free, organic, search results should be the goal of any online business owner. Hey, the traffic is free and ultra targeted, what more could you ask for? Finding and implementing the best seo strategies will depend mostly on your existing knowledge, if any, and your budget.
You know the saying: those that can’t do… hire. Well, maybe that’s not really the way it goes, but it works. If you don’t know much about seo and /or don’t have the time or inclination to learn, you can hire a company to do the work for you.
There are a lot of companies that specialize in this and many of them are quite reasonable in their pricing structure.
If you can’t afford to hire a company at this stage in the game, don’t worry, with a little knowledge and a few simple tweaks you can easily benefit from some basic seo and at least get your foot in the door.
Once you are making more money online you can invest in the knowledge, or hire someone, to take your seo efforts to the next level. For now, though, you can start here:
1. It all starts with your keyword list. Choosing the right keywords for your onsite seo has to be the first step, everything revolves around these keywords.
Make sure that you choose words, or phrases, that get at least one thousand searches a month and less than 20,000 competitors. They must also be closely targeted and highly relevant to the content of your website.
Search engines will either reward or penalize you on the relevance of your keywords, you don’t want to be penalized.
Once you’ve got your keywords focus on placing them in your meta tags, your headers and footers to start. This will grab the attention of the search engine spiders and they will move your site to the top of the rankings if they think it is highly relevant.
2. You can use a similar method to drive traffic to your website by writing and submitting quality, keyword focused articles. Now, this is the point when a lot of people make a mistake; they don’t write a quality informative article, instead they try to stuff as many keywords as possible into it until is is virtually all gibberish.
You won’t be rewarded for that, the search engines are too smart. Write your article around a keyword, but don’t write for the search engines, write for people.
If you supply your readers with genuinely helpful information, and optimize it with keywords, your article can get a top rating in the search engines and subsequently drive a lot of traffic to your website.
Don’t drive yourself into the poor house when you’re just starting out online by hiring an seo company that you can’t really afford. First, start making some money and then you can outsource much of your daily work. In the meantime, use these tips and utilize these seo strategies
to keep the traffic flowing and the cash register (virtual, of course) ringing.