Google seems to rely a lot on various quality scores, yet they are rather miserly in providing information about what factors go into determining the quality score adwords. So, how do you know what you need to work on?
The Google quality score adwords factors will be considered in your Pay Per Click, PPC, campaign and are one factor that will determine how much you can pay for each click.
While it can be confusing and overwhelming at first, taking the time to figure out what changes to make to increase your quality score can help you get a much bigger bang for your advertising buck.
Basically, you can pay less for each click for the same keyword as your competitors if you have a higher quality score.
What that means is that you can invest the same amount of money in your advertising budget but actually get more clicks, if you have a higher quality score.
You can also stomp all over your competition too… how much fun will that be?
Here are some things that you can do to increase your click through rate, and your quality score:
1. Find the most relevant keywords for your website and your niche.
You want targeted keywords, keywords that indicate that the person clicking on your ad are looking for your exact product or service.
This is no time to be vague, you must make sure your keywords are really focused.
2. Make sure that your keywords, and your ad in general, are very closely related to the topic of your website.
The relevance of your ad in relation to the content on your website will be a very big consideration.
If someone clicks on your ad but then almost immediately leaves your site, Google will view that as a sign that your site did not deliver on the promise of information from your ad.
If your ad is talking about a certain type of golf clubs, for example, yet your site doesn’t even mention that same type of golf club, your site isn’t considered relevant and that can hurt you.
3. Create multiple ad groups for multiple landing pages on your site. These ad groups will be arranged around certain keywords.
So, to use the example above, if some of your keywords are about a certain brand of golf clubs you can set up one ad group around that brand of golf clubs.
Then you can set up another ad group around another brand of golf clubs and set up a landing page for just those sets of keywords.
So, it is well worth the time and effort you will have to invest in learning as much as you can about increasing your quality score.
Google isn’t well known for making things easy. As a matter of fact, they seem to enjoy making things as difficult as possible when it comes to trying to increase your quality score.
Take the time to increase your quality score adwords and you will get so much more from your advertising efforts. And who would not want that?