Search engine optimization (SEO) is one of the most important skills that any Internet marketer can develop. After all, you want people to be able to find your website when they’re performing a search of their favorite search engine. By learning how to do SCO you increase your chances that they will find your site instead of one of your competitors. One of the ways to boost your ranking is through internal link building. Be careful though because there is a lot of misinformation about how to go about it the right way.
When it comes to internal link building you need to make sure that you take care of three things: in-context linking, site navigation and anchor text.
1. In-context linking. These are the links that are found in within the main body of your website. Typically, these will be embedded directly in the words on your page, in context. In other words, as people are reading your site they may notice that they can click on the various words or phrases. To the visitor it seems quite seamless, but in reality you have planned it out to get the best results from the placement of your internal link building. What the visitor will be clicking on, in their mind, are relevant words and they will be seeking out additional information. But you are setting it up so that those words are the keywords you are trying to rank for, and they will go to where you want them to go.
2. Site navigation. In its simplest terms most people think of site navigation is how they get from one page to another. So, they see a back arrow or a link to the homepage and it helps them move around your site. While that is true, and it is very important to have good navigation, we are more concerned with building links for SEO purposes. Search engines typically like to see at least some basic pages on every site; the homepage, contact information, a privacy statement, and other basic pages should all be linked to each other from every page on your site.
3. Anchor text. This is the text that appears instead of the link where people will be going. For example, a visitor to your site may see the words “click here”, but what they’re really clicking on is a link. Now, if you are trying to rank for the phrase “click here” then that’s fine, but chances are you’re trying to rank for a different keyword. So, never waste a link by using generic anchor text when doing internal link building. Let’s say you have a site on painting houses; you could have the phrase “click here to get a house painting quote”, but only the words “house painting quote” would have the link underneath them. The idea is that you’re trying to rank for the words house painting quote, so having those links will alert the search engines to pay more attention to that text.