Good SEO work has contributed to the success of eCommerce businesses throughout the years. However, nothing is constant about SEO. In fact, this year SEO is on the verge of changing itself again. The only way to stay ahead of your competitors is keeping up with the new trends in the industry.
Google has predicted that online traffic will increase four times as much as the past year. This is due to the increasing number of mobile users across the globe. Business owners should take advantage of this opportunity to improve their digital marketing strategy.
To help keep eCommerce business owners stay on top of the competition, here are the top 5 SEO trends for 2016:
Content will still remain important
Writing relevant and informative content is an effective way to keep your audience engaged. Moreover, this will also help you build your authority. Search engines these days are keen in penalizing sites having duplicate contents. Web pages with little content are also in jeopardy.
People are now looking for sources that will provide all the information they need at one place. This means that the more high-value content you have the more effective your page will be.
Based on search engine rankings, articles having 1,300 words or longer have better rankings. Additionally, contents are more effective when supplemented with infographics, images, or animations, and other forms of media.
Social Content will gain prominence
This year, social media will have a big part in the success of your SEO strategy. Google has recently announced that they will allow social media pages such as Facebook, Twitter, and Linkedin to be indexed.
A report from Impactbnd.com states that 76% of marketers are now using social media to improve their SEO rankings. To maximize your site’s visibility, you can use the power of social media by constantly sharing valuable social contents.
Video content will boost search engine rankings
According to Marketingland.com, videos make for 62% of all Google searches globally. This data indicates that a video is a great platform to get better organic page ranks in Google. Owners of eCommerce business should take advantage of this opportunity to create engaging videos.
Mobile optimization is a must
Searchengineland.com says there are now more Google searches take place on mobile devices than on computers. This data is taken from ten countries including the US and Japan. In 2015, more businesses used a responsive web design to improve their users’ experience.
This year, Google updated their algorithm giving priority to websites that are mobile friendly. Because of this update, it is imperative to optimize your website to be mobile friendly so you can stay on top.
Voice search function should be part of your SEO
Today, people are always on the go. And with today’s advancement in technology, a simple voice command can do the trick. Smartphones now have voice systems allowing users to search using their voice. Some of the popular voice command systems are Cortana, Siri, and Google Now.
Voice search takes away the hassle of typing keywords to do a search online. This can be helpful especially when you are in the middle of a task, or when you are on the road. Because of this advancement, be sure your content can be searched through voice command.
Voice search function works better when using long tail keywords. These keywords are more likely to be uttered by users than generic keywords.
SEO has evolved throughout the years, and the only constant thing about it is change. But as a competitive eCommerce business owner, it is imperative to keep track of the top trends of SEO. While there are other trends in the industry, these top 5 SEO trends will probably steal the show this 2016.
Catherine is president & executive director of 20four7va, a global eCommerce virtual assistance service provider. She is into strategic planning, product development, brand management, and digital marketing.