Link popularity building is one of the elements that will allow you to enjoy success with your online presence. The term “link popularity” is really just a measure which takes into account the quantity and quality of other web sites that link to any other website. Your website is, of course, the one which you will focus your link popularity building efforts.
There are many ways to build links back into your website, and, unfortunately, most of them are rather time-consuming and tedious. In addition to this, as long as the search engines are using link popularity as a main gauge of how to rank your site in the results, you will need to continuously perform backlink building. This is not something you do once and wait for results. It is an ongoing process.
Having said this, there’s nothing tricky about getting links to your site. You can submit your site to the various search engines, comment on forums, blogs, and within social media sites, and do some article writing, which is what we will focus on in this article.
Article writing is more time-consuming that submitting your site, posting, and commenting, but it can also be much more effective when done the right way. The key to writing and submitting articles in order to bring backlinks to your site is to be consistent, and that is often difficult for busy online marketers. One solution to this problem is to hire someone to write the articles for you. You can do this at any of the freelance sites such as Elance.com or Guru.com. However, if you know your subject and audience well, you can often do the articles better and faster than someone that you would pay to do so.
When writing your articles, or instructing someone to do them for you, make sure you give them very targeted keywords to focus on. If you are just starting out in your niche, you will want to focus on the less competitive keywords which you can find through the free Google Adwords Keyword Research tool or any paid keyword research tool. The more focused and relevant your keywords that you use in your articles are to your website, the better quality links you will be getting back to it.
One strategy is to write many articles all at once, and then to submit them separately. You can write five to ten articles in one day and then submit one each day for example. Or you can write one article every one or two days and submit it as you do it. You can then “spin” your article (change it enough so that it appears to be unique to the search engines) by changing the title, first sentence in every paragraph, and even the keywords if you choose. Submit your articles to EzineArticles.com and GoArticles, two of the best ranking article directories. You can also choose to invest in an article-submitter which will submit your articles to hundreds of different article directories, and may even spin the original article for you. Bookmarking your articles will also help in the link popularity building process.